Our 360° sustainable approach

We live by our 360° sustainable approach, meaning that we incorporate green thinking into every aspect of our business. From the materials used in our frames and packaging, to the lenses, cases, displays and cleaning cloths, we strive to make sustainable choices that align with our commitment to the environment. Because when it comes to sustainability, every detail counts.

Recycled PET and paper

Sustainability isn't just for frames. Our cases and packaging minimize our footprint too. That's why the fabric of each case and cleaning cloth is made from recycled PET, and all outer packaging and inserts are made from recycled paper.

Cornstarch bag

Our biodegradable transport bag is made from 100% cornstarch. It might not look like much, but it's actually the first of its kind in the eyewear industry!

Recycled plastic demo lenses

Our demo lenses are made from 99% recycled plastic while ensuring the same quality, strength and clarity as lenses made from virgin plastic. The result is yet another reduction of our carbon footprint and less waste entering the world’s landfills and oceans.

Frames made from sustainable materials

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